Creative

DESIGN Effective design has just a single person in mind. It anticipates this person's preferences and welcomes their exploration. Great design creates dynamic and inspiring environments worth exploring. Effective design provides the visual elements needed to furnish the visitor-preferred lifestyle, a place that they can live. Design only interrupts in the same way a friend might interrupt. "Hey! I'll bet you'll like this!" It stops the viewer by providing what they are already looking for. In these ways, design encourages the viewer to take along the image and the brand it represents. If design is really good they'll share it with others. Our research shows that the right image does drive sales.

PHOTO DIRECTION: PHOTOSHOOTS ARE ESPECIALLY GLAMOROUS...WHEN THEY SELL PRODUCT. Properly conducting a photoshoot is critical to capturing the correct feel. While shoots have a reputation for being glamourous, they are really the tip of an iceberg of planning and logistics. There is a lot of planning and hard work to produce spontaneous, authentic and compelling imagery. There is one objective to a photoshoot: Create images that sell product.

MERCHANDISING: THE ICING ON THE TOP OF THE CUPCAKE. Most of our work is too focused on creating traffic for our brand clients. Retail presentation is the icing on the cake. Inventive fixtures, compelling POP, and inspiring signage are extensions of the brand message.

COPYWRITING: NOBODY READS THE COPY... YEAH. JUST SPELL SOEMTHING WRONG. Is a picture really worth a thousand words? Yes and No. Sadly, the right picture sometimes gets a thousand of the wrong words... but just remember some copywriter wrote the phrase, "A picture is worth a thousand words" and they did it in only 7 words. Nobody reads the copy? Nobody reads the wrong copy! Or just spell soemthing worng.