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Color Stories
In 2010, Benjamin Moore asked us to help launch a new designer paint line. The result was Color Stories, a premium, full-spectrum color system.

Benjamin Moore

Color can be complex, especially when it comes to finding “the one.” 

In 2010, Benjamin Moore asked us to help launch a new designer paint line. The result was Color Stories, a premium, full-spectrum color system.   

Using strategic planning, creative direction, design and copywriting, we developed the positioning, visual identity, voice and retail presence, plus 200 original paint names with individual stories. This unique, new system, Color Stories, was introduced in five North American pilot stores in November 2010 and is available today in stores nationwide. 

Color is complex. But choosing one doesn’t have to be. 

Visit Benjamin Moore’s website: www.benjaminmoore.com