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​The Britton Digital Update—Week of February 29, 2016

March 4, 2016
​The Britton Digital Update—Week of February 29, 2016

​Five minutes to get you up to speed on this week’s digital, business, social media, entertainment, and marketing news

I get to read and consume a lot of cool stuff every day. Content aggregation is part of what I do, and sometimes I see things that are awesome. Sometimes I see things that are just terrible, horrible, no good, and very bad.

This week I saw this awesome pen. It’s the Scribble Pen. A pen that allows you to write and color in any color that you want. Any color. All you have to do is to scan the colors. Or connect it to your smart device and save your color for future use. It is now on sale for $249.

Note of caution: The Scribble Pen has launched two failed crowdfunding projects. They didn’t fail in the sense that they couldn’t fund the projects, but they failed in the sense of how this technology and user experience matched the expectations.

Anyway, here are the things we read about this week so you don’t have to.

Facebook Live All Up In Your News Feed

Here's further evidence needed that it’s a video-content world and we’re only living in it: Mark Zuckerberg came out and said that video is the (only) future of Facebook/the Internet/content. Facebook also declared that it will show preference for live video streams in our news feeds. Take that Periscope, Meerkat, YouTube, and Blab (and others).

Go figure that Facebook would show preference to its own product, huh?

Oh, the Irony!

Do you use ad blockers when browsing? You know, the newest craze for a noninterruptive and (somewhat) private online browsing experience. Well, maybe this experience isn’t so private and nonintrusive. Maybe this ad-blocking thing is a sham?

In a story on Wired this week, the ad-blocker debate was exposed and expounded upon. For instance, did you know these things about the ad-blocking “industry”?

  • Some ad blockers charge advertisers to get “whitelisted.”
  • Some ad blockers are freemium; some have paid models.
  • Some ad blockers block ads while tracking your data
  • Some ad blockers block some ads; some block all ads and trackers

The story is a pretty interesting read about something that is new and that people, brands, and publishers have no idea what to do about—other than create quality content that isn’t flagged as spammy spam spam.

Snapchat, Not Just for Young Teens and Sexting

In case you’re not familiar with Snapchat, you should know that this app is a major contender in the social media sphere. It might have gotten a slow start thanks to a bad rap, but the app has transformed into a powerhouse in content, and it doesn’t hurt that the main users are from the coveted 18–24 demographic (and the older millennials).

In fact, Snapchat is such a powerhouse that the platform almost matches Facebook for daily video views, a network with a much more substantial user base. How many daily video views do you ask? Try 8 billion. That’s a lot of video.

AT&T Wants to Compete with Hulu, Netflix, Et Al.

In the rapidly changing and competitive landscape of so-called over-the-top (OTT) services, AT&T is making an entry. Although there aren’t many details right now, what is known is that the company wants to “invest in advertising and subscription VOD channels as well as streaming services.”

Sounds vague. Sounds interesting. This is really only news because of the partnership that AT&T is entering in with the Chernin Group—a company that is known for its publishing content prowess with platforms and that has investments in Crunchyroll, Flipboard, Tumblr, and SoundCloud.

Oh, and the $500 million investment for the development of the service helps validate it as well—I guess.

For the rest of the news this past week, here’s a compilation of the best news stories that we don’t have time to expound upon, but you should probably take notice of:

If you liked this, check out our previous Digital Update posts or the Digital Update on Flipboard.

Written to the new Spotify playlist feature Fresh Finds: Fire Emoji.

Photos: BMDG

 

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