3. We Can Handle 11th-Hour Drama
The beauty of a boutique agency is in its inherent dexterity. With us, there’s no “B-team.” It’s all A-team, all the time. And we know ourselves well; we know which people on our team are best suited to handle your projects. So, when something unexpected comes up, we’re ready to jump in and help.
Whether we’re being asked to respond to a crisis, a sudden change of plans, or tasked with incorporating a brilliant last-minute idea, we’re equipped to handle it calmly and efficiently. (Well, maybe not always calmly, but we’ll never let on.) When luxury furniture brand Arhaus tasked us with concepting, planning, and directing a photo shoot scheduled just four short weeks from our first meeting, we were able to act fast and produce one of our most exciting shoots ever. Put simply, we work hard at making it look easy, so that you can more easily go about your day and focus on other matters.
4. We Understand the Experience Element
Not only do we have “experience” in the sense of how many years we’ve been working with lifestyle brands (12 and counting), but this background has taught us the ins and outs of one of lifestyle branding’s chief components: creating an experience. Spreading a singular, solid brand image across both physical and digital platforms is our bread and butter. We believe in conveying a message with just a glance; in leaving an impression after just one interaction; in giving consumers a pleasant reason to stop and look a little closer at the brand in front of them. This comes through in our stunning imagery and clever copy, and it comes together with the help of our expert creative direction.
As Deborah Weinswig asserts in her contribution to Forbes, “The most successful brands are telling a story that consumers are eager to hear and be a part of, which usually goes far beyond whatever the brand is actually selling and delves more into experience.” At Britton, we work with brands to keep that plot moving forward, and to develop it further so that more and more people find themselves on the edges of their seats, wondering what will happen next. Because the happier consumers are with the message you’re presenting and the way it’s being presented, the more likely they will be to treat themselves with purchases from your brand, and your brand only.
5. We’re Better Together
In a creative field like ours, there is very little that can be achieved when a single agency or company acts alone. So we seek out like-minded partners—in the form of clients, vendors, consultants, and influencers—that bring energy and a unified creative drive to our projects. Through collaboration, we can pull together toward a common goal, while taking advantage of the many creative minds and inspiring ideas this kind of teamwork provides.