New American Middle Consumer Research
49%
rank family as the most important value when considering personal beliefs overlap with brand consideration.
41%
41% rank respect as the most important secondary value when considering personal preferences.
50%
Almost 50% select quality as the most important purchase trigger.
25%
Only 25% don't think it's important for brands to take a stand.
80% believe it's somewhat, very, or extremely important that brands express their values and beliefs to its customers.
21.4% of New American Middle consumers think Apple is a brand that do a good job fostering brand loyalty and affinity. Nike was the second highest with 18.4%, followed by Amazon at 15.7%.
In your words, what brand, or brands, do you think do a good job of fostering brand loyalty and affinity? n=205
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