dutch boy paints

brand revolution

  • Brand Planning and Development
  • Brand Expression
  • In-Store Collateral and Merchandising
  • Photo and Video Production and Asset Capture
  • Visual Identity, Design Systems, and Brand Standards Guides

Dutch Boy came to us with a unique proposition: to reinvigorate a well-known but tired brand by creating a dynamic and engaging in-store merchandising system aimed at a new generation of customers, the all-important millennials.

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What resulted was a reinvented, revitalized brand that serves as the cornerstone of a 360-degree consumer experience tailored to a new DIY generation, while still satisfying the needs of the core functional paint shopper. Out of this rebrand also came tangible assets such as a brand identity (including logo and marks), fixture and design merchandising, store wayfinding and promotional signage, corporate sales strategy, and internal and store-employee training guides.

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