
Brand Revolution
dutch boy paints
Dutch Boy came to us with a unique proposition: to reinvigorate a well-known brand by creating a dynamic in-store merchandising system aimed at millennials.
Through an effective combination of industry expertise, deep audience understanding, and data-informed opportunity identification processes, our creative can be found in almost every corner of this category.
Dutch Boy came to us with a unique proposition: to reinvigorate a well-known brand by creating a dynamic in-store merchandising system aimed at millennials.
Minwax posed an interesting problem that we were tasked to solve: How do you increase the market share of a category leader?
Pratt & Lambert Paints asked us to enhance the heritage brand’s relevance to pro painters while maintaining the brand’s resonance with DIFM and designers.