pyrex

Here at BMDG, we love helping brands with a rich heritage and a devoted following to create new generations of fans by refreshing the look and feel of the brand. When we began working with Pyrex, we searched for the one thing that connected all the home-cooked meals and festive feasts we’ve shared with our friends and family. The answer we came up with was simple: love. The “Make It With Love, Share It With Pyrex” campaign was born.

The campaign was so well received that Pyrex asked us to expand it into a multi-channel brand expression project, which included concepting and storyboarding TV spots and videos for the Martha Bakes food show on PBS. To help us tell this story, we refreshed in-store signage, developed an email marketing campaign, and engaged with social media influencers to share the hashtag, #ShareItWithPyrex. We also created an inspirational landing page to serve as a hub for all campaign content.

Since then, we have continued to work with Pyrex on new packaging concepts, social media, and content shoots. Much of our work has focused on streamlining and elevating Pyrex’s packaging so the brand is represented more consistently on the shelf across multiple retailers, including Target, Macy’s, Kohl’s, Walmart, Costco, and Sam’s Club.

Now, the focus of our work is helping Pyrex build brand affinity with new, younger audiences through creative and tactics that engages with modern kitchen habits: smaller portions, fresh ingredients, and health-conscious lifestyles.