Electric Vehicles Are Coming. But Where Are They Going?
How core consumer values are influencing the evolution of electric vehicles.
Electric Guitar Makers: Changing Their Tone to Help Save The Planet
How eco-conscious consumers are influencing a new generation of sustainable electric guitars.
Want Your Brand to Be a Frontrunner? Mirror the Core Values of Your Consumers
How Home Gym Brands like Mirror, Tonal, and Tempo Are Finding Success by Reflecting the Values of America’s Largest Consumer Group.
The NEW American Middle: Redefining Middle America
Over the last 10 years, a new consumer group has emerged. Empowered by access to unprecedented amounts of data and knowledge through social media and their support networks, this group has become an influential economic force from their place in the middle of it all.
KitchenAid's Recipe For Success
Take a helpful kitchen innovation. Add color, features to taste, and a generous amount of customer care. Stir to combine.
How Great Jones Cookware Rebranded the Old American Dream for the New American Middle
Great Jones Cookware have taken great care to understand and appeal to the core values of their audience and market to them where they live.
How Values and Convenience Can Build Brand Loyalty
The COVID-19 pandemic has broken many bonds of brand loyalty. Here’s how brands can win consumers back.
Simple Lessons from a Kitchen Classic
Le Creuset, creator of the iconic Dutch Oven, offers insights into developing a cult-like following
How Canada Goose Climbed to the Peak of Winter Gear
The creators of the iconic Canadian parkas use pro-level quality, a sense of place, and retail innovation to stay ahead of the pack.
Assembling an Online Brand That Offers Value … and Values.
Burrow Furniture: Creating Values-Driven Furniture for the New American Middle
Old-School Chemex Coffee Pours a Path Toward the Future Through Design
Chemex coffee taps into trending and design to create a brand that is more than a product purchase, it's a lifestyle.
How to Talk to Women (Through Marketing)
Why understanding female-focused consumer marketing is now more important than ever
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