For home and lifestyle brands, gamification isn't just about engagement. It’s about building meaningful, lasting connections through creative strategies that feel aligned with everyday life. This is especially important to the New American Middle, a demographic that values authenticity and responds well to experiences that respect their time, reflect their values, and feel intentionally crafted.
For today’s consumers, sustainability is far from a once-a-year priority or something that can be taken care of with surface-level promises. It’s a key factor in how they choose what to buy, who to trust, and which brands earn their loyalty.
The most influential American architect may not be Frank Lloyd Wright or Frank Gehry. He may not have been named Frank at all.
At Britton , we don’t call our team “female creative directors.” We just call them creative directors—because that’s what they are.
In a world where attention spans are shorter and social feeds move at lightning speed, just being seen isn’t enough. Brands need to be recognized, remembered, and actually felt to make an impact.
NAM consumers prioritize inclusivity, flexibility, and emotional connection, seeking brands that reflect their lived experiences. Companies that embrace these evolving dynamics build stronger brand loyalty, while those that rely on outdated structures risk losing relevance. Let’s explore how brands like Subaru, Disney, and Spoonflower are successfully connecting with NAM consumers through adapting their strategy—and how others can do the same.
Consumer loyalty is undergoing a profound transformation. Where once recognition and price dictated purchasing behavior, today’s buyers—especially within the New American Middle (NAM) super consumer group—seek brands that align with their values, lifestyle aspirations, and commitment to quality. This shift presents both a challenge and an opportunity: brands that embrace it will cultivate deeper connections, while those that ignore it risk fading into irrelevance.
Some brands fade into the background. Others become part of the cultural landscape, woven into conversations, movements, and everyday life. What separates them? It's not just marketing. It’s cultural momentum.
In today’s fast-moving world, heritage brands face a key challenge: how to stay relevant while holding onto the trust and recognition they’ve built over generations. By adapting to new needs and trends, they can continue to thrive - and maybe even surprise us along the way.
Today's marketplace is obviously different from what it was 10 years ago. Given our passion for marketing to women, we thought we’d look at what caused the most change in the last 10 years. There are many facets, but here are the three biggest.
How core consumer values are influencing the evolution of electric vehicles.
How eco-conscious consumers are influencing a new generation of sustainable electric guitars.
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