The Britton Blog

values-driven branding and marketing insights

for brands, and marketers, that understand the business and consumer impact of values. 

How Brands Win Consumers by Prioritizing Family

NAM consumers prioritize inclusivity, flexibility, and emotional connection, seeking brands that reflect their lived experiences. Companies that embrace these evolving dynamics build stronger brand loyalty, while those that rely on outdated structures risk losing relevance. Let’s explore how brands like Subaru, Disney, and Spoonflower are successfully connecting with NAM consumers through adapting their strategy—and how others can do the same.

The New Standard of Brand Loyalty: Aligning Quality and Values for Lasting Engagement

Consumer loyalty is undergoing a profound transformation. Where once recognition and price dictated purchasing behavior, today’s buyers—especially within the New American Middle (NAM) super consumer group—seek brands that align with their values, lifestyle aspirations, and commitment to quality. This shift presents both a challenge and an opportunity: brands that embrace it will cultivate deeper connections, while those that ignore it risk fading into irrelevance.

Loading more posts