NAM consumers prioritize inclusivity, flexibility, and emotional connection, seeking brands that reflect their lived experiences. Companies that embrace these evolving dynamics build stronger brand loyalty, while those that rely on outdated structures risk losing relevance. Let’s explore how brands like Subaru, Disney, and Spoonflower are successfully connecting with NAM consumers through adapting their strategy—and how others can do the same.
Consumer loyalty is undergoing a profound transformation. Where once recognition and price dictated purchasing behavior, today’s buyers—especially within the New American Middle (NAM) super consumer group—seek brands that align with their values, lifestyle aspirations, and commitment to quality. This shift presents both a challenge and an opportunity: brands that embrace it will cultivate deeper connections, while those that ignore it risk fading into irrelevance.
Some brands fade into the background. Others become part of the cultural landscape, woven into conversations, movements, and everyday life. What separates them? It's not just marketing. It’s cultural momentum.
In today’s fast-moving world, heritage brands face a key challenge: how to stay relevant while holding onto the trust and recognition they’ve built over generations. By adapting to new needs and trends, they can continue to thrive - and maybe even surprise us along the way.
Today's marketplace is obviously different from what it was 10 years ago. Given our passion for marketing to women, we thought we’d look at what caused the most change in the last 10 years. There are many facets, but here are the three biggest.
How core consumer values are influencing the evolution of electric vehicles.
How eco-conscious consumers are influencing a new generation of sustainable electric guitars.
How Home Gym Brands like Mirror, Tonal, and Tempo Are Finding Success by Reflecting the Values of America’s Largest Consumer Group.
Over the last 10 years, a new consumer group has emerged. Empowered by access to unprecedented amounts of data and knowledge through social media and their support networks, this group has become an influential economic force from their place in the middle of it all.
Take a helpful kitchen innovation. Add color, features to taste, and a generous amount of customer care. Stir to combine.
Great Jones Cookware have taken great care to understand and appeal to the core values of their audience and market to them where they live.
The COVID-19 pandemic has broken many bonds of brand loyalty. Here’s how brands can win consumers back.
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