
How Brands Win Consumers by Prioritizing Family
NAM consumers prioritize inclusivity, flexibility, and emotional connection, seeking brands that reflect their lived experiences. Companies that embrace these evolving dynamics build stronger brand loyalty, while those that rely on outdated structures risk losing relevance. Let’s explore how brands like Subaru, Disney, and Spoonflower are successfully connecting with NAM consumers through adapting their strategy—and how others can do the same.