Today's marketplace is obviously different from what it was 10 years ago. Given our passion for marketing to women, we thought we’d look at what caused the most change in the last 10 years. There are many facets, but here are the three biggest.
How core consumer values are influencing the evolution of electric vehicles.
How eco-conscious consumers are influencing a new generation of sustainable electric guitars.
How Home Gym Brands like Mirror, Tonal, and Tempo Are Finding Success by Reflecting the Values of America’s Largest Consumer Group.
Over the last 10 years, a new consumer group has emerged. Empowered by access to unprecedented amounts of data and knowledge through social media and their support networks, this group has become an influential economic force from their place in the middle of it all.
Take a helpful kitchen innovation. Add color, features to taste, and a generous amount of customer care. Stir to combine.
Great Jones Cookware have taken great care to understand and appeal to the core values of their audience and market to them where they live.
The COVID-19 pandemic has broken many bonds of brand loyalty. Here’s how brands can win consumers back.
Le Creuset, creator of the iconic Dutch Oven, offers insights into developing a cult-like following
The creators of the iconic Canadian parkas use pro-level quality, a sense of place, and retail innovation to stay ahead of the pack.
Burrow Furniture: Creating Values-Driven Furniture for the New American Middle
Chemex coffee taps into trending and design to create a brand that is more than a product purchase, it's a lifestyle.
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