hunter douglas

brand development and expression

  • Research and Data Analysis
  • Brand Planning and Development
  • Brand Expression
  • In-Store Collateral and Merchandising
  • UI/UX Design and Graphic Design

Hunter Douglas, a leader in the luxury window coverings category, approached BMDG with a challenge: to create a brand position, visual look and feel, messaging, and sales tools for Kirsch, a newly-acquired window coverings brand that would be sold at Home Depot, and only through an in-home consultation.

Developing a new brand position in a crowded category was tricky, but our team discovered a core insight that drove the brand’s look and feel: all consumers, not just luxury consumers, want expertly-crafted window coverings that are tailored specifically for their home, and Kirsch was the brand to deliver that personal service, in style.

In order to bring that vision to life, BMDG produced a two-week studio photo shoot in High Point, North Carolina, that resulted in a library of lifestyle images for the brand beauty book, as well as a diverse portfolio of sales tools, including sample books, for in-home consultations. Our account manager and art director oversaw every aspect of the shoot, always making sure that each day followed our meticulous pre-shoot planning. Once the shoot was finished, our retouchers and production designers took the raw shots and crafted them into beautiful, print-ready images.

Our creative team also worked closely with Hunter Douglas to concept and produce the brand’s collection of sample books for in-home consultations. We had a hand in everything from the selection of images, the pagination, and the sizing and dimensions of the fabric swatches to ensure efficient print and production cost. We also used our years of experience working with printers to choose just the right style, size, and color of binders, as well as specialty items like emboss and hardware details.

In the end, BMDG helped transform Kirsch into a brand that was effortless, timeless, and expertly crafted.

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